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Toyo Tire Europe will participate in the upcoming Reifen 2014 tire trade exhibition with a radical, new concept booth, designed to showcase the company’s more focused, purposeful approach.

The new booth takes the theme of an urban skatepark with a large half pipe dominating the design. The concept is both fresh and reflects the driven nature of the participants in this extreme sport. While the exhibition is a trade only event, expect to see the booth at consumer events during the next year also.

Another sport for driven athletes is top fight football. Toyo Tire Europe will use the booth to explain in more detail their recently announced Premium Sponsorship of Italian club AC Milan and the benefits expected for their brand image globally.

Showcased on the booth via large scale graphics, will also be examples of the new muscular advertisement creative featuring powerful animal motifs. These new advertisement designs represent another pillar of the integrated approach to the brand.

The booth will also host the re-launch of all Toyo Tires European websites which will co-incide with the opening day of the Reifen 2014 exhibition. Visitors will have the chance to see the and explore the wealth of information available in a fresh new global format.

Visitors to Reifen 2014 are invited to join Toyo Tire Europe in hall 3,row C, position number 30.